MIDSUMMER/MIDWINTER (ISTD: IT HAPPENED ON THIS DAY)
Book Design / Editorial Design / Typography
"We want you to consider how best to interpret the project theme. Is it what happened through the centuries
on a specific day in the month/year or could it be the story of one particular day in time? However fascinating
the topic and the information that you select, your challenge is to create a delivery platform that demands
attention. It needs to address the norms of information architecture while actively working to
evoke an emotional response from the reader or viewer."
Midsummer is a celebrated festival that is valued in many different countries and cultures around the world.
It marks the longest day of the year, with the most hours of daylight, before the days get shorter. Exactly 6
months after Midsummer, the date that marks the shortest day with least daylight hours is Midwinter. The
two are dates opposite in season but traditionally hold many similarities.
Finland is a country that celebrates Midsummer and Midwinter more passionately than most. Being so far north, in the summer it is the land of
midnight sun and in the winter there is a different kind of light – the aurora borealis.
There are four main themes that must be considered for both Midsummer and Midwinter: tradition, light,
nature, and celebration/relaxation. Light is without a doubt the main focus of Midsummer/Midwinter; this
reflected in my solution by changing the paper stock and weight of font throughout the book. Using tracing
paper for the lightest stock (beginning of Midsummer) and sugar paper for the darkest (beginning of
Midwinter), the book gains a more tactile quality inviting the reader to engage with the theme of light.
As well as informing the reader about the key elements within Midsummer and Midwinter in Finland, the book
includes several facts in each section; these offer another angle on Midsummer/Midwinter. The book also
includes traditional poems, from the Kalevala - a famous Finnish book of folklore, as these reflect the cultural
heritage that Finland has towards Midsummer/Midwinter.
Using both Midsummer and Midwinter, the book works double-ended and can be read from either end. Regardless
of whether you begin at Midsummer or Midwinter, the book ends in the middle allowing you to start again at the other
end of the book. This reflects the year and how Midsummer flows into Midwinter and vice versa.
Photographs taken by Ruby Wood.