tumblr page counter

Emma Prew Graphic Designer

BRANDING & CAMPAIGN
Love Japan
Thompson Puppets
Screen Actions 2013
Cornwall Film Festival 2013
Tremough 2013
FXU Awards 2013
FXU Facts
FXU Union General Meetings
Cornwall Film Festival 2012
Tall Tales & Short Stories
Walkways
Loci

EDITORIAL & BOOK DESIGN
Love Japan Magazine: Issue 2
Five Thousand Miles
The Seven Wonders of Milton Keynes
Friends of Bude Sea Pool
FXU Handbook 2012/13
Chuck Ragan Facts
Rain
Midsummer/Midwinter
Dissertation
Tales of the Otori
Revival Café
A Book of Trees
First Things First
The Child Who…
Endangered Languages

ILLUSTRATION
Christmas Tree Cards
Last.fm Pitch Visuals
FXU Hoodie 2012/13
Genre vs. Type
Grimm's Fairy Tales
Dueling Kazoos
James & the Giant Peach
British Firsts

MUSIC DESIGN
Glory Days
The ReVox Sessions
What a Rotter of a Day
The EP
Straight to Vinyl
Before I Eat My Eyes And Ears
Jazzlines Ensemble
Peter Parker

LINKS
About
Blog
Goodreads
Instagram
Last.fm
Linkedin
Pinterest
Twitter


copyright © 2013 emmaprew.co.uk


MIDSUMMER/MIDWINTER (ISTD: IT HAPPENED ON THIS DAY)
Book Design / Editorial Design / Typography


"We want you to consider how best to interpret the project theme. Is it what happened through the centuries on a specific day in the month/year or could it be the story of one particular day in time? However fascinating the topic and the information that you select, your challenge is to create a delivery platform that demands the reader's attention. It needs to address the norms of information architecture while actively working to evoke an emotional response from the reader or viewer."


Midsummer is a celebrated festival that is valued in many different countries and cultures around the world. It marks the longest day of the year, with the most hours of daylight, before the days get shorter. Exactly 6 months after Midsummer, the date that marks the shortest day with least daylight hours is Midwinter. The two are dates opposite in season but traditionally hold many similarities. Finland is a country that celebrates Midsummer and Midwinter more passionately than most. Being so far north, in the summer it is the land of midnight sun and in the winter there is a different kind of light – the aurora borealis.

There are four main themes that must be considered for both Midsummer and Midwinter: tradition, light, nature, and celebration/relaxation. Light is without a doubt the main focus of Midsummer/Midwinter; this is reflected in my solution by changing the paper stock and weight of font throughout the book. Using tracing paper for the lightest stock (beginning of Midsummer) and sugar paper for the darkest (beginning of Midwinter), the book gains a more tactile quality inviting the reader to engage with the theme of light.


Midsummer/Midwinter binding detail

Midsummer



Midsummer/Midwinter tracing paper

Midsummer/Midwinter tracing paper

Midsummer/Midwinter tracing paper

Midsummer/Midwinter tracing paper

Midsummer/Midwinter tracing paper

Midsummer/Midwinter layout paper


As well as informing the reader about the key elements within Midsummer and Midwinter in Finland, the book
includes several facts in each section; these offer another angle on Midsummer/Midwinter. The book also
includes traditional poems, from the Kalevala - a famous Finnish book of folklore, as these reflect the cultural
heritage that Finland has towards Midsummer/Midwinter.


Midsummer/Midwinter layout paper

Midsummer/Midwinter layout paper

Midsummer/Midwinter cartridge paper

Midsummer/Midwinter explanation

Midsummer/Midwinter explanation


Using both Midsummer and Midwinter, the book works double-ended and can be read from either end. Regardless
of whether you begin at Midsummer or Midwinter, the book ends in the middle allowing you to start again at the other
end of the book. This reflects the year and how Midsummer flows into Midwinter and vice versa.


Blank middle

Midwinter/Midsummer sugar paper

Midwinter/Midsummer sugar paper

Midwinter/Midsummer sugar paper

Midwinter/Midsummer sugar paper

Midwinter/Midsummer newsprint

Midwinter/Midsummer newsprint

Midwinter/Midsummer newsprint

Midwinter/Midsummer newsprint

Midwinter/Midsummer cartridge paper

Midwinter/Midsummer cartridge paper

Midwinter/Midsummer cartridge paper

Photographs taken by Ruby Wood.